E- Commerce Abbreviations and Achromic
E- Commerce Abbreviations and Achromic, meaning and description to support startup business. we are traying to add daily things to improve and enhance quality and reliability of list.
مصللحات وزموز ومختصرات التجارة الالكترونية والبزنس لدعم التجار المنطلقين, ونحرص على اضافة المزيد بشكل يومي لتكون القائمة معتمد عليها ودقيقة للتجار والطلبة.
| Abbreviations / Achromic | Mean | Arabic | Description شرح مفصل |
| 0PD | Zero-Party Data | Data that is proactively shared by customers with a company — e.g., preferences, surveys, and quizzes | |
| 1PD | First-Party Data | Data collected directly from customers or users by a company for its own use — e.g., onsite or purchase history | |
| 3PD | Third-Party Data | Data that is collected, shared, and sold by companies that do not have a direct relationship with the end customer | |
| A/B Testing | A (Control) vs B (Variant) | Testing: Method of comparing two versions of a webpage or app to determine which performs better — aka, split testing | |
| ACOS | Advertising Cost of Sales | Percentage of total revenue devoted to marketing (ad spend) — i.e., the inverse of ROAS | |
| AD | Advertisement | اعلان مدفوع | |
| ADs Camping | حملة اعلانية تتضمن مجموعة من مجموعات الاعلانات وكل مجموعة فيها مجموعة بضائع | ||
| ADs Group | حملة اعلانية تتضمن مجموعة من مجموعات الاعلانات وكل مجموعة فيها مجموعة بضائع | ||
| AOV / ABV | Average Order Value / Average Basket Value | متوسط قيمة السلة | Average amount of money spent per purchase on a website or in a store |
| API | Application Programming Interface | Set of protocols and tools for building software applications and the connections between them | |
| ASIN | Amazon Standard Identification Number | Unique code letter or numbers assigned by Amazon to products listed on its marketplace | |
| AVS | Address Verification Service | Software used to authenticate the address of a person or company for credit card transactions | |
| B2B | Business 2 business | Whole sale from business to Business with low profit prices | |
| B2C | Business to customer | Retail sale from business to individual / person/ customer | |
| CAC | Customer Acquisition Cost | Total cost of acquiring a customer, including marketing and sales expenses | |
| CARLY | Can’t Afford Real Life Yet | Consumers who lack financial freedom, possess some disposable income, and fluctuate their tastes | |
| CDA | Chief Data Officer | Executive responsible for the governance, management, and utilization of an organization’s data assets | |
| CDN | Content Delivery Network | Distributed network of servers that delivers digital content based on users’ geographic locations | |
| CEO | Chief Executive Officer | Executive responsible for major corporate decisions, managing operations, and leading strategy development | |
| CFO | Chief Financial Officer | Executive responsible for a company’s financial operations — including planning, budgeting, and accounting | |
| CIO | Chief Information Officer | Executive responsible for information technology (IT) and ensuring that they align with business objectives | |
| CMO | Chief Marketing Officer | Executive responsible for overseeing marketing, including branding, advertising, and promotion | |
| CMS | Content Management System | Software system used to create, manage, and publish digital content — e.g., website content or blog posts | |
| COD | Cash On Delivery | الدفع عند التوصيل | |
| COO | Chief Operating Officer | Executive responsible for the day-to-day operations of a company and coordinating between departments | |
| CPA | Cost Per Action | Pricing model in which an advertiser pays for specified action — e.g., making a purchase or filling out a form | |
| CPC | Cost Per Click | Amount of money an advertiser pays each time a user clicks on its ad in a PPC marketing campaign | |
| CPM | Cost Per Thousand | Pricing model in which an advertiser pays for every thousand impressions (views) of their ad | |
| CR, CRV | Conversion Rate | Percentage of website visitors or app users who take a desired action (small number divided by big number) | |
| CRO | Conversion Rate Optimization | Strategies designed to improve the percentage of website visitors or app users who take a desired action | |
| CRO | Chief Revenue Officer | Executive responsible for growing income and income streams — i.e., driving sales | |
| CSE | Comparison Shopping Engine | Search engine that allows shoppers to compare product prices from multiple retailers on a single platform | |
| CSO | Chief Strategy Officer | Executive responsible for guiding a company’s overall business strategy, and communicating that strategy to the organization | |
| CSS | Cascading Style Sheets | Code used for describing the presentation of a web-based document written in markup language | |
| CTA | Call-to-Action | Request for a user to take a specific action — e.g., signing up for a newsletter or making a purchase | |
| CTO | Chief Technology Officer | Executive responsible for guiding a company’s technological strategy, innovation, and implementation | |
| CTR | Click-Through Rate | Percentage of users who click on a particular link — e.g., an ad or search result | |
| CVR | Conversion Rate | Percentage of visitors to a website who complete a desired action — making a purchase or filling out a form | |
| DAM | Digital Asset Management | Processes and systems used to manage and organize digital media — images and videos | |
| DAS | Direct-to-Consumer Advertising Spend | Amount of money spent on advertising directly to consumers, rather than through retailers or distributors | |
| DFA | Data Feed Optimization | Improving structured product data for channels such as Google Shopping, Amazon, or Facebook | |
| DNS | Domain Name System | Translates written domain names into IP addresses for computers to identify each other on the internet | |
| DNVB | Digitally Native Vertical Brand | Company that operates primarily online and control at least a portion of its supply chain and production | |
| eCommerce | Electronic Commerce | Buying and selling of goods or services over the internet, encompassing everything from shopping to payments | |
| EM | Search Engine Marketing | Paid promotion of a website or SKU (product) on search engines — i.e., Google Ads or Google Shopping | |
| ESP | Email Service Provider | Platform that offers email marketing or communication services for businesses or individuals | |
| FBA | Fulfillment By Amazon | That's meant to store your goods in Amazon's, and they will fulfill the order, deliver it and take care of customer services. | |
| FBM / FBP | Fulfillment By Merchant / Partner | That's meant to store your goods in your store, and you will fulfill the order, deliver it and take care of customer services. | |
| FBN | Fulfillment By Noon | That's meant to store your goods in Noon's, and they will fulfill the order, deliver it and take care of customer services. | |
| FTE | Full-Time Employee | Employee whose number of hours worked entitle them to all benefits and compensation — aka, headcount | |
| FTP | File Transport Protocol | Network protocol used to transfer files from one host to another over a TCP-based network (the internet) | |
| GA, GAU | Google Analytics (Universal) | Tracking service offered by Google that reports website visitors, bounce rate, user behavior, and other metrics | |
| GA4 | Google Analytics 4 | Google’s event-based update to GA released in late 2020 and replacing GA in July of 2023 | |
| GTM | Go-to-Market | Strategy and tactics a company uses to bring a new product or service to market | |
| HENRY | High Earner Not Rich Yet | Term used to describe individuals who have high incomes but have not yet accumulated significant wealth | |
| IP | Internet Protocol | Rules governing how data is transmitted over the internet; unique IP addresses allow devices to communicate | |
| ISP | Internet Service Provider | Company that provides internet access to | |
| KPI | Key Performance Indicator | Metric chosen to gage a specific aspect of a business’s performance — e.g., revenue or customer satisfaction | |
| LCL | Limited Container Load | حمولة اقل من كونتينر | بمعنى جلب بضاعة اقل من حمولة كونتينر وبمشاركة تجار اخرين في نفس الكونتينر |
| LTV | Customer Lifetime Value | Total value a customer generates over the course of their relationship with a company; also used, CLTV or CLV | |
| LTV:CAC | Lifetime Value to Customer Acquisition Cost Ratio | Total revenue generated by a customer compared to the cost of acquiring that customer | |
| MAP | Marketing Automation Platform | Software that streamlines the marketing process used to support digital campaign planning, delivery, and optimization | |
| MER | Marketing Efficiency Ratio | High-level measurement of the overall performance of marketing efforts — aka, blended ROAS | |
| MMS | Multimedia Messaging Service | Marketing texts that include rich media like video, images, slideshows, audio, and GIFs | |
| MTA | Multi-Touch Attribution | Method used to assign credit to marketing touchpoints that led to a sale, using data-driven analysis | |
| nCAC | New Customer Acquisition Cost | Cost associated with acquiring a net-new customer (subset of CAC) | |
| OOO | Out of Office | Indicates someone is not available to respond because they are temporarily away from work | |
| P2P / C2C | Peer-to-Peer / customer 2 customer | Digital marketplaces where users can purchase items directly from one another — e.g., Craigslist or eBay | |
| PCI DSS | Payment Card Industry Data Security Standard | Set of security standards for organizations that handle credit cards from the four major card networks | |
| PDP | Product Description Page, or Product Page | Page on a website that provides detailed information about a specific product — features, specifications, and price | |
| PLA | Product Listing Ad | Individual ad unit within Google Shopping consisting of an image, description, price, and other extensions | |
| PLP | Product Listing Page | Webpage featuring a collection of products, usually with information about each and the option to purchase | |
| PPC | Price Per Click, or Pay Per Click | Digital advertising model where advertisers pay each time a user clicks on their ad — c.f., CPC | |
| PTO | Paid Time Off | Policy allowing employees to take time off while still being paid — e.g., vacation, sick leave, or personal reasons | |
| QR Code | Quick Response Code | Two-dimensional barcode that can be scanned using a smartphone or QR code reader app to access information | |
| ROAS | Return on Ad Spend | Revenue generated from advertising relative to the amount spent expressed as a whole number | |
| RSS | Really Simple Syndication | Method used to notify new or updated content such as blog posts, news articles, or podcasts; RSS feed or RSS reader | |
| SaaS | Software as a Service | Licensing and delivery model in which software is provided on a subscription basis and hosted centrally in the cloud | |
| SEO | Search Engine Optimization | Practice of optimizing a website to improve its organic ranking in search engine results pages | |
| SERP | Search Engine Results Page | Online listing of web pages generated by a search engine in response to a user’s query | |
| SMS | Short Message Service | Plain-text-only marketing messages (texts) that can include characters, numbers, and links | |
| SSL | Secure Sockets Layer | Protocol used to encrypt sensitive data — such as credit card information — between browsers and servers | |
| SSM | Social Media Marketing | Promoting a brand, product, or service through social-media platforms — both paid and organic methods | |
| UGC | User-Generated Content | Videos and images created by users of a product or service, rather than the company itself | |
| VA | Virtual Assistant | Self-employed professional who provides administrative, technical, or creative help remotely (personal assistant) | |
| VPN | Virtual Private Network | Non-public access to the internet, often used to protect the user’s identity and improve security | |
| WOM | Word of Mouth | Informal exchange between individuals, often used to describe the spread of news or recommendations |